Service Line National Publication
New Constellations was a 64 page book mailed to a national audience of pediatric specialists. The book tells the story of Children's Hospital Colorado's research and innovation. I composed the theme of constellations with our copywriter, Jef Otte, as symbol of connecting across disciplines, campuses and laboratories to bring about incredible innovations. The design, while still fitting into Children's Colorado brand, is more sophisticated and simple than pieces intended for a parent audience. The audience for New Constellations is premiere, best-in-class clinicians, surgeons and researchers so the design must appeal to their sensibilities. I was fortunate to art directed all the photoshoots creating a cohesive style that integrated with the layout design and illustrations.
Materials and vendor
Dilley Printing
45,00 copies printed, 40,000 mailed
New Constellations was a 64 page book mailed to a national audience of pediatric specialists. The book tells the story of Children's Hospital Colorado's research and innovation. I composed the theme of constellations with our copywriter, Jef Otte, as symbol of connecting across disciplines, campuses and laboratories to bring about incredible innovations. The design, while still fitting into Children's Colorado brand, is more sophisticated and simple than pieces intended for a parent audience. The audience for New Constellations is premiere, best-in-class clinicians, surgeons and researchers so the design must appeal to their sensibilities. I was fortunate to art directed all the photoshoots creating a cohesive style that integrated with the layout design and illustrations.
Materials and vendor
Dilley Printing
45,00 copies printed, 40,000 mailed
Mood board
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PHOTOGRAPHY DIRECTION
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Cover
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A die cut of many small holes on reveals a silver foil constellation on the inside cover.
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Art direction
I worked in collaboration with photographer, Scott Dressel Martin and creative coordinator, Kiaja Thomas, who facilitated and scheduled all the shoots to produce the beautiful, cohesive photography for New Constellations. My art direction included detailed briefs prior to the shoot and real time direction to Scott and the subjects as I reviewed the photos on an iPad. The shoots took place in laboratories on the Anschutz Medical Campus, clinical spaces at Children's Hospital Colorado and even one patient's home in Winter Park.
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Notes from stakeholders
You have outdone yourself. This design is incredible! Thank you for always pushing yourself to do better – the results are astonishing! You should feel so proud.
Nicole Hebert, Director, Brand and Creative
This year’s book is absolutely awesome! Please thank the team for me in creating their best book yet!! Good luck with the final steps and printing...I cannot wait to see the final product!
Jena Hausmann, Children's Hospital Colorado President and CEO
I appreciate your efforts more than you know. And you accomplish everything with such grace and ease and optimism.
Charlotte Isoline, VP Marketing and Communications
You have outdone yourself. This design is incredible! Thank you for always pushing yourself to do better – the results are astonishing! You should feel so proud.
Nicole Hebert, Director, Brand and Creative
This year’s book is absolutely awesome! Please thank the team for me in creating their best book yet!! Good luck with the final steps and printing...I cannot wait to see the final product!
Jena Hausmann, Children's Hospital Colorado President and CEO
I appreciate your efforts more than you know. And you accomplish everything with such grace and ease and optimism.
Charlotte Isoline, VP Marketing and Communications